Primary Strategy

• By utilizing emerging technologies such as the iPOD, video phones, ringtones, downloadable web content, LEG's integrated media content will be consumed as part of an on-demand world.
• The Company's strategy is to integrate the existing Luke brand, Luther Campbell's position as industry icon and new talent mentor, and his creative talents with strong content and professional business management to create a profitable content creation and entertainment company.

Goals and Objectives

• Successful launch and entry into marketplace by obtaining a 15-25% market share within 2 years, and sustain incremental market share growth year after year.

Products/ Experiences

• The following diagram illustrates the array of products and experiences to be delivered by Luke Enterprises.

Competition

• While all competitors specialize in one aspect of movie production we have had success in the music industry, video and movie production, as well as mass marketing. We will differentiate from competitors with this diversity, we will be able to saturate the industryand differeniate ourselves from competitors.

Financial Plan

• High-level financial plan that defines financial model, pricing assumptions, and reviews yearly expected sales and profits for the next three years.
• Devise a high-level financial plan that clearly presents a financial model, pricing and expected yearly sales and profit reviews over the next three years.
• Use several slides to cover this material appropriately.

Resource Requirements

• Technology requirements
• Personnel requirements
• Financial, distribution, promotion, etc.
• External requirements including products/services/technology needed to be purchased outside the company

Risks & Rewards

• As in any business venture risk is involved. It is our position that the market is so large and the ability to succeed so great, that only our lack of execution will inhibit our success.
• Our management team is poised to execute, through their collective brand, strategic and business experience, and overall familiarity with all aspects of the model. Our experienced management team will successfully execute the business model.
• The rewards are exciting and "Lukrative." All divisions of Luke Enterprises offer tremendous opportunity for financial success. Proper execution and integration of sales and marketing will ultimately determine overall success making Luke Enterprises the premier urban adult content company in the United States.

Key Issues

• Short term - Isolate key decisions and issues that need immediate or near-term resolution
• Long term - Isolate issues needing long-term resolution and state consequences of decision postponement
• If you are seeking funding, state specifics