Using Hugh Hefner as his role model, Luther Campbell is poised to construct the urban equivalent to the Playboy empire, combining content and delivery systems to build a dedicated consumer base and generate substantial revenues. The Luke brand is the only concession in the urban market that has the reputation and authority to successfully introduce sexually charged material to the 25-45 year old demographic. By combining traditional and online delivery systems, content that includes softcore, hardcore and music, and incorporating additional pillars, such as magazines and nightclubs, Luke Entertainment is at once comprehensive and synergetic in its business approach. The potential for significant revenue is driven by the merging of sex, music, celebrity, reputation, and high quality, genuine product. The old adage “sex sells” is magnified by the prospect of Luke Campbell acting as chief salesman. The Company is involved in the three key entertainment sectors; music (hip-hop), video (including adult), and sports.

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